Voltic (GH) Limited (Voltic) introduced its new Twist Bottle to consumers at the Best Western Premier Hotel on 3rd October 2019 as part of its goal to drive the recycling message and invite consumers to be a part of our eco-friendly journey.
The new Twist Bottle which has 7% less plastic, gives consumers the ease of twisting the bottle after consumption as Voltic continuously develops sustainable ways to manufacture, distribute and sell its products.
Speaking at the launch, Francois Gazania, MD of the company indicated that “when we grow our business the right way, not just the easy way, we help create opportunity for our communities, our customers, our employees, and our shareholders.
With the growing concern about the spate of plastic pollution in the world over culminating in the recent launch of the Ghana National Plastic Action Plan, it has become obvious that the more sustainable way to manage plastic waste is to collaborate with all stakeholders along the value chain. This starts with an action to encourage segregation and recycling of post–consumer plastic right at the source.
As a business that has made environmental sustainability part of its quality brand offering, Voltic has in line with its unbridled commitment to recycling, remodeled its bottle into an eco-friendly pack affirming The Coca Cola company’s 2030commitment towards a World Without Waste.
Speaking at the sidelines of the Consumer Launch, Raymond Mensah-Gbetivi, the Sales & Marketing Manager of Voltic added that “The new TWIST is now our identity at Voltic as we respond to the ever-changing consumer needs and position Voltic as a brand with purpose.
The Coca-Cola Company and all its bottling partners are leading the industry to help collect and recycle a bottle for every one we sell by 2030. We’re working to bring people together to help us collect and recycle a bottle we sell”
He further added that “the TWISTY journey is summed in the tagline “Drink, Twist and Recycle” which is a call to consumers to be part of the recycling agenda of the brand”.
The colourful event brought together key players in the recycling industry, the media, influencers, and Stonebwoy, who was unveiled the brand ambassador of Voltic to champion the brand’s agenda of sustainable plastic management in line with the SDGs.
About Voltic (GH) Limited (A subsidiary of CCBA)
Voltic (GH) Limited, a business engaged in the packaging and distribution of Voltic Natural Mineral Water and Cool Pac treated drinking water; and the distribution of the Club minerals range of drinks and Beta Malt was established in 1995 with one facility at Medie. The Company’s aim was to compete with imported Mineral waters which were predominant in the Ghanaian market at the time. With the company’s commitment to quality and excellence, within three years after inception it went on to command a 65% market share in the Ghanaian mineral water market. Twenty-one years later Voltic maintains its market leading position in the mineral water market and is renowned for its commitment to quality
Recently becoming a subsidiary of Coca-Cola Beverages Africa (CCBA), Voltic is committed to refreshing Africa every day and making the continent a better place for all.
Sustainability is integral to Voltic’s operations, thereby driving constant investment in the company’s people, the community and the environment. Over the years, Voltic has contributed to the improvement of livelihoods of thousands of people through employment, sponsorship and corporate social investments.
With two production plants located in Medie and Akwadum in the Greater Accra and Eastern regions respectively, Voltic directly employs thousand individuals and many more others through its value chain.
The company is also in charge of sales and distribution of club minerals and Beta malt throughout Ghana.
Voltic (GH) Limited, producers of Voltic Natural Mineral Water (Voltic), has two registered water brands: Voltic Natural Mineral Water – packaged in 350ml, 500ml, 750ml, 1.5L and 19.5L bottles – and Cool Pac 500ml sachet water, produced, distributed and sold throughout Ghana by regulated franchisees about Voltic (GH) Limited (A subsidiary of CCBA)
Voltic’s franchise agreements enable small- and medium-scale enterprises (SME) across the country to produce, package and sell Cool Pac sachet water under stringent quality control. Each production facility is monitored against Voltic’s quality criteria including frequent, unannounced inspections and quarterly audits.
Many people who merchandise these bags of sachets were previously unemployed and unskilled and as a result of the low barrier to entry, several Ghanaians have improved their livelihoods by selling Cool Pac sachet water to community members who may not be able to afford bottled water.
With an average daily production of 200,000 bags of quality sachet water to serve the needs of the market, the Voltic franchisees, mostly Ghanaian establishments, employ more than 1,700 permanent workers directly and several others indirectly through the value chain.
About Coca-Cola Beverages Africa
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