Two-year-old Christian Baah now has smiles restored to face after undergoing surgery to remove a benign tumor from his mouth, which had swollen and deformed his face. The surgery was facilitated by the Pepsodent toothpaste brand.
Hailing from Mankessim in the Central region, Christian had lived with the benign tumor since turning one. The condition made him unable to smile, often inflicting pain whenever he ate, spoke or breathed. Little Christian could also not socialize as a result of his condition.
The surgery was performed by doctors of the Korle Bu Teaching Hospital’s Oral and Maxillofacial Surgery Department in Accra. Pepsodent has a long-standing relationship with the Ghana Dental Association (GDA), and as part of the brand’s sustainable living agenda, Pepsodent partnered the GDA to undertake this surgical operation.
An elated mother, Salamatu Ansah, shared her joy with Pepsodent for restoring her son’s smile and bringing happiness to her family.
Joel Boateng, Unilever Oral care Category Manager said “Earlier this year, Pepsodent released global research work that show that oral health issues impact children’s self-esteem and their potential to perform at school, socialize and thrive. Since Pepsodent is all about protecting the Ghanaian smile, the brand decided to intervene in Christian’s life and give him back the gift of his beautiful smile.”
This intervention forms part of Pepsodent’ s commitment to improve oral health in Ghana. Every year, Pepsodent partners the Ghana Education Service and Ghana Dental Association to go into schools and teach children the correct way to brush under the ‘Brush Day and Night Campaign’. In addition, the brand provides free oral health screening in many markets and community centers nationwide. Pepsodent is on a mission to reach 10 million children with this brush day and night campaign by 2023 and has currently reached 5.2 million children.
“Unilever’s oral brands have been working on protecting smiles through free dental check-ups and school programmes for 25 years, to spread outstanding oral health across the globe, added Mr Boateng”.
For further information about Unilever Ghana, kindly contact the Head of Corporate Communications and Sustainability on Henry.email@example.com or by phone on 0206436295.
About Unilever Ghana
Unilever Ghana was established in 1992 through the merger of UAC Ghana and Lever Brothers and is listed on the Ghana Stock Exchange. Over 5 million households in Ghana enjoy our brands every day and we indirectly employ some 2,000 people in supply, marketing and distribution as well as the nearly 400 staff who work in our Headquarters and Tema factory. We produce some of the leading home and personal care products on the Ghanaian market in our Tema factory and support the health, nutrition and wellbeing of the people of Ghana with iconic brands such as Blue Band margarine, Lipton tea, Key soap, Omo washing powder and Pepsodent toothpaste together with household brand names like Lux, Geisha, Rexona and Annpurna.
Pepsodent is Ghana’s leading oral care brand produced by Unilever since 1942. Pepsodent toothpaste is endorsed by the Ghana Dental Association. Every year, Pepsodent undertakes campaigns to improve oral health and has reached more than 75 million people worldwide to date.
The Ghana Dental Association is a strong promoter of oral health and has partnered Pepsodent to improve oral health outcomes in Ghana.
Over the past 13 years, Unilever has partnered with The FDI- World Dental Federation, to help deliver on their aim to ‘lead the world to optimal oral health’.