Guinness Ghana Breweries PLC(GGBPLC) has once again thrilled its consumers with the launch of its exciting innovation and latest stout – Guinness Smooth.
The new Guinness Smooth is made from 70% natural ingredients from Ghana, brewed with fruity, butterscotch flavour to provide a distinctive and perfect bittersweet taste of smoothness and refreshment.
The latest addition was crafted with the Ghanaian Consumer in mind, and is a new expression of Guinness, developed by the Guinness master brewers.
Speaking during an exclusive reveal, Samuel Dery, Marketing Manager for Stouts, Adult Premium Non-Alcoholic Drinks (APNADs) and Ready-to-Drink (RTD), Guinness Ghana, noted that the local brewing team in Ghana worked closely with the international brewers in Dublin, the home of Guinness, to deliver an exciting and stand out beer that has refreshment of a lager but bold character of Guinness for casual social occasions.
“This is an important addition to our beverage portfolio. At Guinness Ghana, innovation is critical to our business, we wanted to create a unique beer with Ghanaian consumers in mind. This demonstrates our Commitment to innovation and bring to the Ghanaian consumer a flavourful beer which they can always enjoy.”
Adding that, “It has been a really exciting project and the team who have worked together on the product are so passionate about bringing it to the market. We really believe this is the perfect beer that stands out from the rest for Ghanaians to enjoy.”
The lush launch event, held at Urban Grill, Airport City – Accra, saw a myriad of celebrities, media, influencers and consumers coming together to celebrate the newest addition to the Guinness Ghana family of beverages.
Guinness Smooth is currently available in Accra and in 33cl bottles at GHS3.50 only.
About Guinness Smooth
Guinness Smooth is brewed using only the finest natural ingredients, over 70% of which come from Ghana. With the coffee and rich notes from the roasted barley, marrying with a fruity, butterscotch flavor from the brewing process, Guinness Smooth is truly unique.
From the house of Guinness, Guinness Smooth is produced following the centuries long tradition of brewing distinctive, extraordinary beers. It continues the Guinness commitment to bring consumers flavorful beers which they can enjoy in more occasions.
It is best served fresh from the fridge at between 3°C and 7°C. New Guinness Smooth has an ABV of 5% and currently available for Ghanaians in Accra.
Guinness Smooth And Who It Is Made For
Guinness Smooth was made with the Ghanaian consumer in mind; Both male and female, above the age of 18, who enjoys and appreciates the idea of catching up over a bottle of Guinness with friends after a long day or at social any occasion.
Guinness Smooth is currently available in the Greater Accra Region. There are plans to expand its availability to other parts of Ghana later in the year. It can be bought at any mainstream bar, wholesale and retail outlets.
Guinness Smooth Is Made By And For Ghanaians
Guinness Smooth was brewed in Ghana, using 70% locally sourced raw materials. However, the Ghanaian team worked closely with the international team in Dublin, home of Guinness to come up with its distinctive taste.Its uniqueness was made to satisfy the Ghanaian consumer.